NEW BUSINESS DEVELOPMENT, GROWTH + CLIENT MANAGEMENT​

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• Successfully created a unique “pop-up” yoga business intended to challenge traditional “trial” barriers to entry and operational obstacles studio business model

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• Fostered relationships with over 75 local businesses to host and sponsor one-time or regularly scheduled yoga events aimed at increasing foot traffic to business partners 

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• Built and lead team of 15+ independent yoga instructors

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• Launched “Passport” program to strengthen customer loyalty and engagement with the brand, growing revenue 61% YoY

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• Lead the profitable exit of the business in 2016 to private buyers

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BRANDING, MARKETING + SOCIAL MEDIA

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• Built branding, logo, messaging, and web presence for newly developed business

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• Created and implemented social media campaigns on Facebook and Instagram to build a customer base and market business partners
   

• Developed marketing pieces to support B2B services (apartments, hotels, corporately )

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EVENT PLANNING + EXECUTION​

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• Forged strategic alliances with major local and national corporations in the Charlotte market

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•  Planned and hosted original yoga + fitness events ranging from 1 client to 250+ people

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• Designed and prepared new-business pitches and marketing materials - fully customized to client and venue needs

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• Formed partnership to launch first large-scale yoga event with Charlotte Knights, securing paid sponsorships and garnering large media coverage

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• Managed all event aspects including logistics, registration, activities, on-site support, A/V, marketing and social media

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• Write and distribute press releases and contact local and national media outlets

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• Conducted post-event evaluations and follow-up with a 80% customer-return rate