MARKET SEGMENTATION STRATEGY

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• Implemented brand segmentation strategies on TV + radio stations in 8 assigned DMAs

• Optimized negotiated rates, frequency, and positioning of client advertisement

 

MARKETING ANALYTICS

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• Researched quantitative and qualitative market trends to anticipate future consumer behavior DMAs using Nielsen and Arbitron

• Developed and prepared buying efficiency reports and conducted post-buy analysis

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CLIENT MANAGEMENT

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• Developed relationships with National Sales Managers and station executives

• Leveraged strong relationships to obtain additional value-added remotes, no-charge spots, sponsorships and billboards for clients