PURVEYOR OF PARTNERSHIPS

MOVEMENT MORTGAGE - THE ED BUTLER TEAM 
2021 - CURRENT

STRATEGIC BRANDING + MARKETING PROCESSES

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• Developed original multi-platform marketing strategy roadmap with 30, 60, and 90-day goals focusing on building infrastructure for individuals and team

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• Proactively created campaigns and events to generate leads, grow market share, and connect with potential business partners

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• Lead all marketing communications between corporate brand and teammates

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• Implemented growth strategies by applying research insights, data, and analytics to marketing activations including content partnerships, digital marketing and, social media

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• Lead one on one marketing consultations for loan officers upon request and monthly social media strategy sessions at the regional level

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• Successfully implemented varying degrees of demand marketing in digital, print, direct mail, billboards, and social media

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• Onboarded 8+ lenders to a new market region and created custom logos and branding strategies for each employee

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CRM + SOCIAL MEDIA COMMUNICATION CREATION AND DEVELOPMENT

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• Custom-designed and implemented day-to-day use of CRM and marketing automation platforms for lead generation and retention efforts

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• Lead high-level campaigns focused on brand positioning and identity, PR, lead generation, marketing, sales support, and product marketing

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• Grew social media following 266% in the first year

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EVENT PLANNING + EXECUTION​

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• Forged strategic alliances with high volume real estate agents

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• Planned and hosted original agent marketing academy classes

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• Designed and prepared new-business pitches and marketing materials - fully customized to individual loan officer needs and brand

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• Managed all event aspects including logistics, registration, activities, on-site support, A/V, marketing and social media​

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• Conducted post-event evaluations and follow-up with a 80% customer-return rate